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This “50 Shades of Grey” series is type of a big deal. Among other things that are selling better as a result of the books, supposedly, one of the recipients of a “50 Shades of Grey” profits increase is Audi. The main character is a dedicated fan of Audis, among other things, which may have put Audis in a few more driveways. Are you currently in the market to purchase or sell a new or used 2012 Ford Escape Spokane WA? If this portrays you, do yourself a favor and visit Gus Johnson dealer.

Extra sales at Audi with “50 Shades of Grey”

Audi has been a very naughty car brand and must be punished. They will learn the meaning of the word “respect.” They are also learning the meaning of “ka-ching!”

Audi, according to AutoGuide, is reporting a slight sales boost which the brand believes is at least partially tied to the protagonist of the “50 Shades of Grey” book series, the trilogy of light erotic/romance novels by E.L. James, which has become wildly popular in recent months. Getting a “50 Shades of Grey” profits increase was not intentional, but rather a pleasant accident if it is indeed the case.

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The books are light fare compared to, say, “Myra Breckinridge” by Gore Vidal or essentially anything by the Marquis de Sade, but it's been selling like hotcakes and the main character, Christian Grey, takes place to drive an Audi. The book mentions models such as the A3 subcompact and Audi's supercar, the R8.

A happy accident

A “50 Shades of Grey” profits increase is not the sole trigger of increased Audi sales, but more that it is a possible factor.

There are a ton of hotels that cater to the followers with themed weekends, according to Fox News. One of them in Seattle, Washington use an Audi from University Audi, far from normal Bellevue car dealers, to let its customers drive around for a while.

Audi didn't really pay for a product placement in the books, according to AutoGuide. The writer seemed to think a bondage enthusiast would drive an Audi. Reportedly, she drives a Mini, which is by BMW, one of Audi's main rivals. Granted, the autoloans for getting a Mini are much less than for getting an Audi.

Some other reasons for bumps

An R8 was seen in “Iron Man” being driven by Robert Downy, Jr., and that was no happy accident. Audi has certainly paid for being put in movies, books and other media.

Studios get paid for product placement all the time, which means it was most likely paid for if you see something in the movie. It is really productive too, according to CNBC. In th2 1990s, BMW paid to get the BMW cars in the James Bond films. The business wound up getting 9,000 advance orders for the Z3 roadster in a month after the movie came out, showing it worked out. Profits increased by 23 percent when Mini showed up in “The Italian Job.”

Ford, according to Drive.com.au, then owner of Aston Martin, supposedly paid the studio $100 million to get Bond back in an Aston after BMW's three-picture deal ran out. The “Transformers” films, according to CNBC, have also done wonders to sell the Chevrolet Camaro.

Sources
AutoGuide
Fox News
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